Sam Bradley

Staff Profile

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Sam Bradley
Job Title:
Head of Performance Support

Sam has extensive experience across the sporting spectrum with high profile roles in rugby, hockey, and cricket at international level. He spent eight years with the England and Wales Cricket Board and as Lead Strength and Conditioning Coach left a lasting impact on the way the sport develops, tests and monitors players with an holistic approach to physical preparation, and player development.

As Physical Development Manager for the Welsh Rugby Union, Sam led all aspects of sports science, strength and conditioning and nutrition across the international pathway for all age groups and teams. He then joined the EIS where he worked with England and Great Britain Hockey in the year building up to qualification for Tokyo. Heading up a multi-disciplinary team, he worked to align the various practitioner areas to ensure they supported coaches and athletes to deliver cohesive performance support.

Most recently, he’s been working with the EIS on a number of projects and Paris cycle strategy and funding submissions of different sports, including equestrianism, so has a strong grasp on the requirements and demands of our four disciplines.

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