British Equestrian seeks perception research partner for key strategic project

Sunday, 03 April 2022

British Equestrian is committed to making the sport of equestrianism more inclusive and accessible to current members and potential new participants. Key to formulating effective plans is an understanding of the perceptions of people from all backgrounds towards the sport if we’re to make a difference.  To this end, we’re launching a perception research project and we need a partner organisation to help.

The focus of this perception research is people from ethnically diverse communities and from the most deprived lower level super output areas across the UK.  On behalf of our member bodies, British Equestrian is seeking a suitably experienced organisation to undertake research services to help them understand the barriers to making equestrian activity more inclusive and representative of the UK population. 

The ‘Invitation to Tender’ document contains all the information required to complete a tender submission with any questions directed in the first instance to Richard Dando at Sport Structures, please email  The deadline for submission is noon on Friday 22 April 2022.

Download Perception Research brief and invitation to tender document